# NailThePrice + Thumbtack Press Kit — May 28, 2026

This folder contains the documents I've generated for the Thumbtack partnership press push. Drop the user-sourced visual assets into the empty folders below, then zip the whole thing for distribution.

## Folder structure

```
NailThePrice-Press-Kit-5-28-2026/
├── 01-Release/
│   ├── NailThePrice_Thumbtack_Partnership_Release_5-28-2026.pdf  ← primary release
│   └── release-plaintext.txt                                      ← for copy-paste
├── 02-About/
│   ├── Matt-Kovalik-Bio-Short.pdf
│   ├── Matt-Kovalik-Bio-Long.pdf
│   ├── About-Kovalik-Digital.pdf
│   └── About-NailThePrice.pdf
├── 03-Background/
│   ├── Partnership-FAQ.pdf
│   └── Quote-Sheet.pdf
├── 04-Logos/          ← drop NailThePrice + Kovalik Digital + Thumbtack logos here
├── 05-Photo/          ← drop your headshot here (same file as used on NTP author page)
├── 06-Screenshots/    ← drop 3-4 site screenshots (homepage, city page w/ widget, etc.)
└── README.md          (this file)
```

For the SEJ pitch only, also drop your Bing AI Performance dashboard screenshot into 06-Screenshots and reference it explicitly in the pitch.

## Naming conventions for the assets you add

- **Logos**: `NailThePrice-Logo.png`, `Kovalik-Digital-Logo.png`, `Thumbtack-Logo.png`. Transparent backgrounds, 1000px+ wide.
- **Headshot**: `Matt-Kovalik-Headshot.jpg`. Use the same file currently on nailtheprice.com/authors/matt-kovalik/headshot.jpg for consistency.
- **Screenshots**: `NailThePrice-Homepage.png`, `NailThePrice-City-Page-with-Widget.png`, etc. 1600px+ wide.
- **Bing dashboard** (SEJ only): `Bing-AI-Citations-Dashboard.png`.

## Press page

`press-page-content.md` is structured content for kovalikdigital.com/press. Drop it into the kovalikdigital.com repo (or paste into whatever build system that page uses) once you've populated the release link.

## Total size

Without the user-sourced assets, this folder is roughly 250 KB. With logos and screenshots it should stay under 10 MB — keep individual images under 2 MB so the zip stays email-friendly.
