FOR IMMEDIATE RELEASE

Media Contacts:
Matt Kovalik, Kovalik Digital L.L.C. | matt@nailtheprice.com
Gina Balistreri, Thumbtack | press@thumbtack.com


NAILTHEPRICE PARTNERS WITH THUMBTACK TO HELP HOMEOWNERS GO FROM
COST RESEARCH TO HIRING A PRO IN ONE PLACE

Integration brings Thumbtack's community of 300,000 local service businesses
to more than 26,000 localized home improvement cost pages across 289 U.S. cities


SAINT LOUIS PARK, MN -- May 28, 2026 -- NailThePrice (nailtheprice.com), a
home improvement cost estimation platform, today announced a partnership with
Thumbtack, a technology company helping millions of people confidently care
for and improve their homes. The integration embeds Thumbtack's community of
pros across NailThePrice's platform, giving homeowners a seamless path from
researching project costs to connecting with top-rated, local service
professionals.

Homeowners researching home improvement costs often face a gap between
understanding what a project should cost and finding a qualified professional
to do the work. NailThePrice bridges that gap by providing localized cost
estimates for 90 home improvement project types across 289 U.S. cities, with
pricing calculated from Bureau of Labor Statistics labor rates, Census Bureau
cost-of-living indices, and public municipal permit fee schedules. With the
Thumbtack integration, visitors can now move directly from cost research to
browsing and hiring local pros without leaving the page.

"During my home renovation, I found it incredibly difficult to know if the
quotes I was getting were even in the right ballpark, even as someone in the
trades," said Matt Kovalik, founder of Kovalik Digital L.L.C. and a licensed
electrician. "That's why I built NailThePrice, where every page gives you
real, localized pricing so you know what a project should actually cost in
your city before you talk to a single contractor. And now with Thumbtack, you
can find a top-rated pro right there on the same page."

"People researching home projects often don't just want pricing information
-- they want a trusted way to get the work done," said Michael Kim, VP of
Business Development & Strategic Partnerships at Thumbtack. "By bringing
Thumbtack's network of trusted local pros directly into the NailThePrice
experience, homeowners can seamlessly go from understanding project costs to
hiring the right professional."

The integration covers all of NailThePrice's more than 26,000 city-specific
cost pages across eight categories: electrical, plumbing, HVAC, roofing,
exterior, interior, windows and doors, and insulation. On each page,
Thumbtack's integration allows homeowners to search by zip code and project
category, browse local service professionals with verified reviews, and
request quotes directly.

The partnership comes as NailThePrice gains traction in AI-powered search.
The platform has earned citations in Bing AI-generated answers, with volume
accelerating month over month. The site's structured, data-driven content is
designed to surface in AI-generated answers across major platforms, reaching
homeowners through both traditional and AI-mediated search channels.

Nearly 100 million projects have been started on Thumbtack, and its growing
community of 300,000 local service businesses spans 500 categories across
every county in the United States. NailThePrice's cost data covers projects
ranging from routine maintenance to major improvements, with every page
delivering city-specific pricing adjusted for local labor markets and cost
of living.

The integration is available now at nailtheprice.com across all 90 project
categories and 289 cities.

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About NailThePrice

NailThePrice is a home improvement cost estimation platform covering 90
project types across 289 U.S. cities. Every page provides localized pricing
calculated from Bureau of Labor Statistics labor rates, Census Bureau
cost-of-living data, and public permit fee schedules. Founded in 2026 by
Matt Kovalik, a licensed electrician and developer based in Minnesota.
Learn more at nailtheprice.com.


About Thumbtack

We're Thumbtack, a technology company helping millions of people confidently
care for and improve their homes. Our homeowners get personalized guidance
on what to do and when to do it as well as who to hire from our growing
community of 300,000 local service businesses. Every day in every county of
the U.S., people turn to Thumbtack to complete small fixes, routine
maintenance, and major improvements. With over 15 million 5-star projects
and counting, we help homeowners and home professionals accomplish more.


Media Contact

Gina Balistreri
press@thumbtack.com
